Strategic managers are more effective because they are more concerned with effectiveness of performance than efficiency. They really need to be inspirational leaders in addition to being managers. Managers can be disciplined planners and work out who should do what, how it should be done and what resources are necessary. Leaders however, create a vision for the future of the organisation and make all employees an integral part of turning the vision into reality. They communicate the vision effectively and widely and encourage all employees to maintain the company values that eliminate any barriers to achieving the vision. Leaders have a deep understanding of the business and people.
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