A common dilemma in many businesses I assist with turnaround strategies is the myriad of challenges associated with our volatile and uncertain economic climate. But I see this as a marvellous opportunity to stay ahead of competition. To sharpen the overall perspective of the business plan and organisation to ensure management and controls are totally proactive and not reactive. To acknowledge the business requires that a review of every element of operational control which contributes to sustainable growth, positive cash flow and profit is the first step in positioning for ultimate success. Are the products/services responsive to market demands? Define core competencies/mission statement .
Your Mission Statement must be a reflection of the business you are in.
Not to make more money and/or profit but to define who you are and what you can offer