Businesses fail because managers fail and sadly there will be many operations which eventually succumb to bankruptcy. There are those that remain solvent but are unable to realise a profit sufficient to make a continuation of business worthwhile. And then there are those businesses which fall well short of their full potential. Failure to reach a sustainable profit and growth is the responsibility of management, but through poor foresight, poor judgement or a narrow view of their management responsibilities, they concentrate their attention on areas of interest and leave other areas of strategic importance neglected. You should acquire the knowledge of proven and experienced mentors asap.